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Brand Goals – Along with the shift in tone, the band was entering a new visual chapter. Looking to pair high-contrast, black and white, photography with graphic elements.

One through-line that should remain from the past visual history of the band, is some element of roughness. Whether in the grittiness of the photography, the feeling of the typography or some “hand-made” aspect.

Primary Album Logo Mark – The use of typography and minimal graphics allowed the mark to have a simple, yet strong visual with the knives and “M” intersecting as one.